The "
Mojave experiment" is a study launched by Microsoft this week to try and counter the overwhelmingly bad PR that Vista has gotten since it was released.
The basic premise is: A sample of Windows XP users are asked to rate the features of Vista. They are then shown "Microsoft's next OS", called "Mojave" and are asked to rate its features too. At the end it is revealed to them that Mojave is, in fact Vista, and a majority of them rated Mojave as being much better than Vista.
Aside from being quite entertaining, the site does more or less prove that people have had misconceived notions about Vista which were generally unfounded. However it fails to address the main shortcomings of Vista, which have been (in my opinion) awful driver support, a very annoying UAC implementation, high hardware requirements, and very bad (at least pre-SP1) performance.
Also, it looks like the test subjects don't actually use Vista/Mojave hands-on, but are merely shown some of its features. This makes it just too easy for the Mojave team, because I don't think you've really experienced Vista until you've spent a couple of hours trying to make Vista recognize your cellphone via Bluetooth.
The Mojave campaign however does prove that Microsoft acknowledges the general anti-Vista feeling all around. Its probably not too long now until Microsoft spoofs some of the
Mac vs. PC ads.